Two recent studies found the following:
1. Fluency
= likeability. A study out of New York
University found that if your first name is easy to pronounce, people like you
more; and
2. “Negative”
names = worse life outcomes. A European
study claims that people with “negative” names “influence life outcomes for the
worse.” According to the study authors, as quoted in BPS Digest: “Seemingly
benign factors, such as first names, add up in real life, gaining considerable
collective power in predicting feelings, thoughts and behavior.”
Fluency
We’ll explain the significance in a moment, but first
take 20 seconds to pronounce (yes, out loud), the following 10 names:
1.Leszczynska
2.Vougiouklakis3.Colquhoun
4.Loughnane
5.Mathieson
6.MacDonaugh
7.Kupka
8.Jarvis
9.Matson
10.Sherman
According to an article by Dave Mosher, in Wired.com,
study subjects were asked “to rank 50 surnames according to their ease or difficulty of pronunciation,
and according to how much they liked or disliked them.” In follow-on studies,
Mosher explained, study subjects “were asked to vote for hypothetical political
candidates solely on the basis of their names.” In a third study, added Mosher,
subjects were asked to vote on candidates “about whom they knew both names and
some political positions.”
The findings? Said
Mosher: “Altogether the researchers found that a name’s pronounceability,
regardless of length or seeming foreignness, mattered most in determining
likability. Ease of pronunciation accounted for about 40 percent of
off-the-cuff likability.”
The study, titled “The name-pronunciation effect: Why
people like Mr. Smith more than Mr. Colquhoun,” was conducted by Adam Alter,
from New York University, and colleagues Simon Lahama and Peter Kovala from the
University of Melbourne.
Negative first names*
“Can negative first names cause interpersonal neglect?”
That’s the opening salvo posed by study authors Jochen Gebauer, Mary Leary and
Wiebke Neberich, who conducted a series of experiments to test their
hypothesis. Using German online dating services, they concluded: “Across all
studies, negatively named individuals were more neglected by other
online-daters.” The study authors pointed out that “this form of neglect
arguably mirrors a name-based life history of neglect, discrimination,
prejudice or even ostracism.” Further, the authors found that those individuals
with “negative” names had lower self-esteem, less education and a higher incidence
of smoking. Concluded the authors: “These
results are consistent with the name-based interpersonal neglect hypothesis:
Negative names evoke negative interpersonal reactions, which in turn influence
people’s life outcomes for the worse.”
(*You might now be
asking: what constitutes a “negative” name? Fair question. In the study, and accompanying
write-ups, authors alternately used phrases such as “unattractive,” “unpopular”
or “unfashionable” name. In each case,
it appears that the evaluation – of whether a name is positive or negative –
was assessed by asking people to rank order names in terms of appeal. One
reality, of course, is that certain names, over time, easily rise or fall in their
likeability).
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