Friday, June 29, 2012

When is the best time to make a decision?

You’re going to laugh at this one, but apparently the best time to make a decision . . . is when your bladder is full.  I know, that sounds crazy. But a recent study insists that it’s so. And a search of the literature found two other “best times” – after a full night’s sleep (no surprise here) and when you stomach is full. 

 Interesting. Eat, drink and sleep. I guess biology works.  Here’s the research:

A Full Bladder
Apparently, controlling your bladder makes you better at controlling yourself, according to a study led by Mirjam Tuk, of the University of Twente in the Netherlands. According to an article published last year in Science Daily, “psychological scientists [know] that activation of bodily desires” – sexual excitement, hunger, thirst – “can actually make people want other, seemingly unrelated, rewards more.”

To learn more about this phenomenon, Tuk and her colleagues set up a series of experiments to see if self-control over one bodily desire would generalize to other areas.  In the experiments, subjects consumed various amounts of water, then were asked to make a series of decisions on rewards (for example, whether to accept a small immediate reward vs. a larger, but delayed, reward).   Assessing the study’s results, the Science Daily article wondered: “. . . perhaps stores that count on impulse buys should keep a bathroom available to customers, since they might be more willing to go for the television with a bigger screen when they have an empty bladder.”

Tuk’s conclusion, according to an article in Inc: “Because feelings of inhibition all originate from the same area of the brain – self-control in one area can affect self-control in others.”

Sleep works (and coffee won’t help make better decisions)
Researchers at Harvard Medical School and McLean Hospital have found that people who are sleep deprived perform less well on a standardized test simulating real-life decisions.  Study subjects were given a series of decision-making challenges, then fed moderate doses of stimulants (coffee, amphetamines) through the night. The stimulants improvee psychomotor vigilance and alertness, but only sleep helped recovery the subjects’ decision-making powers. 

So when you face an important decision, and someone tells you to sleep on it, take their advice – not just because they’ll have more time to think it over, but because of the sleep itself. Here’s how the researchers put it:

“These findings are consistent with prior research showing that sleep deprivation leads to suboptimal decision-making on some types of tasks, particularly those that rely heavily on emotion processing regions of the brain, such as the ventromedial prefrontal cortex. Moreover, the deficits in decision-making were not reversed by commonly used stimulant countermeasures, despite restoration of psychomotor vigilance and alertness. These three stimulants may restore some, but not all, aspects of cognitive functioning during sleep deprivation.”


On a full stomach?
In independent research, a study led by Shai Danziger from Ben Gurion University found that judges’ decisions were directly correlated with food consumption – that is, the more sated the judge, the more likely they were to grant parole.  The data, analyzed in an article last year in Discover Magazine, was quite striking – it showed that, after breakfast, an average of 65% of inmates were granted parole but that the number declined sharply through the morning, until the first food break, when the number soared back to near 65%. 

Danziger and colleagues analyzed 1,112 parole board hearings made by eight Jewish-Israeli judges who averaged 22 years on the bench.  Their verdicts represented 40% of all parole requests in a 10-month period and each judge heard between 14-35 cases (spending an average of 6 minutes on each decision).  As one would expect, judges were less likely to grant parole to prisoners considered as potential re-offenders, or those not in a rehab program.  But the influence of their food consumption was totally unexpected, even by the judges themselves (who Danziger interviewed). 

Explained Danziger: “When we face repetitive decision-making tasks, it drains our mental resources” and when we face “choice overload” we opt for the easiest choice, which in this case is to deny parole.  Taking a food break appears to replenish our resources.  In explaining his findings, Danziger noted that the results were consistent across all judges, and were not due to discrimination or quotas.

Danziger’s bottom line: judges, even experienced ones, are vulnerable to the same psychological biases as everyone else.

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*Tuk’s results, the Science Daily article noted, appear to run counter to the concept of “ego depletion” which asserts that we have a finite well of self-control (in other words, the more we restrain ourselves, the harder it is to exert self-control in other areas).  The theory was developed by Rou Baumeister, a psychologist at Florida State University who maintains that decision-making ability can be thought of as a muscle. But when it comes to your bladder, ego depletion might not apply, given that it’s an automatic, unconscious process.

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